Today we chat to chocolate creative; another designer featured in We Make London's new book, Inspired:London
What is name and background behind your company?
The
name is chocolate creative, I founded the brand after many years working as a
graphic designer back in Spain and in London. I felt I wanted to do something
more hands on and to do with textiles so I began to study textiles and
printmaking, and after selling the first cushions collection to Mint, the
homeware shop in London, I realized this
is what I wanted to do, so started to invest my time, energy and money on
creating chocolate creative.
Where are you based?
I am based in my studio at home,
in South London and in Spain where my partner works most of the time on the
wooden products.
How long have you been in business for?
I opened the
online shop in November 2008, together with the blog.
What do you love most about living in London?
The
amazing opportunities this city brings you every day. And how many exciting
events, places, architecture, people and many more you can get to meet and see,
I like the art, design and craft scene, and how much support and recognition
there is toward what we do. The markets, junk shops, antiques, independent
shops, coffee places, restaurants, and the multicultural aspect of an ever changing mega city.
Who or what inspires you?
Nature, vintage images and
crafts, art, museums, antiques, art, and very driven, passionate and creative
people.
What advice would you give designers starting out?
Make sure this is the path you want to take, and once you have made the
decision don’t’ stop until you get where you want to be, don’t hesitate, be
prepared to work very hard and sacrifice your social life and money, but in return
you will learn that it is all worth, once you start making a living out of what
you love.
What is new for your company?
Keep growing the
awareness and profile of the brand and company, create new products, focus and
increasing direct sells, organize a show per year where to showcase new
collections and in between all of this, have fun and live life to the full!.