What is name and background behind your company?
Florio Designs. It’s my husband’s surname and I may have borrowed the name before we got married, but it just worked. We were engaged at the time that I started up and I was making Tiaras and wedding accessories.
Where are you based?
Streatham, South London
How long have you been in business for?
What do you love most about living in London?
The vibrancy of a busy multicultural city
Who or what inspires you?
The materials themselves, I love to see how different things go together.
What advice would you give designers starting out?
Don’t run before you can walk…take your time.
What is new for your company?
Even more sparkle!